We will update this page frequently next weeks.

DOCUMENTATION OF MONDAY, OCTOBER 15th

OPENING SESSION

Dr. Volker Stoltz, IPRA Chairman of the Conference Dr. Volker Hassemer, President Partner of Berlin Download lecutre notes (Word file) You would like to download any file? Please register first: Registration for Participants Registration for whole dukumentation with videos Alasdair Sutherland, President of IPRA Jürgen Pitzer, Acting President DPRG Rupert Ahrens, President GPRA In Memory of Albert Oeckl Prof. Manfred Harnischfeger, Executive Vice President Corporate Communications, Bertelsmann AG, Gütersloh, Germany Download lecutre notes (Word file)

PLENARY SESSION

Towards One Global Culture? Prof. Samuel Huntington, Harvard University Chairman of the Harvard Academy for International and Area Studies, Cambridg DaimlerChrysler: One Stock, Many Cultures, One Voice Dr. Christoph Walther, Head of Communikation Daimler /Chrysler AG, Stuttgart / Detroit Download lecutre notes (Word file) Think Local - Act Local ! The New Way at Coca Cola Jonathan Chandler, Director of Communications - West Europe Group; Coca Cola, London Download presentation (PowerPoint file) Download presentation (PowerPoint file, zipped)

LUNCHEON

NGO's on the Frontline Richard Edelman, President Edelman Public Relations Worldwide Download presentation (PowerPoint-File)

WORKSHOPS

New Economy - Workshop I Part 1 Introduction Hartwin Möhrle, Ahrens & Behrent, Frankfurt, Germany Hear audio recording (Real file) The Teachings of the New Economy Martin T. Roth, Editor, Frankfurter Allgemeine Zeitung, Frankfurt / M., Germany Hear audio recording (Real file) Working with Entrepreneurial Companies Patrick Dunne, Director Marketing Worldwide, Board Member of 3i plc, London, UK Digitalisation of Communications in Globalised Markets: The Perspective of an International Network Agency Paul McKeon, Michael Domsalla, Ketchum, Munich Hear audio recording (Real file)

New Markets - Workshop II Part 1 PR Market in China He Ming, Executive Vice President of the China International Public Relations, Association (CIPRA) Download lecture notes (Word file) PR Market in China Zheng Yannong, Executive Vice President and Secretary General of CIPRA; Beijing, China Download lecture notes (Word file) The Russian PR Market: New Trends and Developments Michael A. Maslov, PH.D., Founding Partner of Maslov, Sokur & Associates, Vice President of ICCO, Moscow, Russia Download presentation (PowerPoint file)

New Challenges - Workshop III Part 1 Networking and Maintaining Relationships Richard Edelman, Richard Edelman, President Edelman Public Relations Worldwide, New York, USA Download presentation (PowerPoint file) Burson-Marsteller: How an Agency is Coping With Change Rainer Westermann, Market Leader Germany, Burson-Marsteller GmbH, Frankfurt, Germany Download presentation (PowerPoint file) Public Relations and Knowledge Management: How Technology can drive Agencies Ralf Schoen, CEO Schoen + Company GmbH, Düsseldorf, Germany Download presentation (PowerPoint file)

New Research - Workshop IV Part 1 Is Public Relations Really Global ? A theoretical framework and some empirical evidence. Prof. K. Sriramesh, University of Florida, Gainesville, FL, USA Vercic Dejan, University of Ljubljana, Ljubljana, Slovenia Excellence in Global PR – New Empirical Evidence Ph.D. Robert Wakefield, Orem, Utah, USA

New Quality - Workshop V Part 1 Quality and Identity in Public Relations - An Introduction Prof. Barbara Baerns, Freie Universität Berlin, Berlin, Germany Media Monitoring as a Tool for International Crisis Mangement Dr. Rainer Mathes, Research Director, FAZ-Institute/Prime Research International GmbH, Frankfurt/Main, London, Paris, Moscow, Tuscaloosa, USA Corporate Social Responsibility in Global Markets Sandra Macleod, Chief Executive, Echo Research Ltd., Surrey, UK Hear audio recording (Real file) Effectiveness and Efficiency of Internal Communications Michael Werner, M.A., Freie Universität Berlin, Berlin, Germany Hear audio recording (Real file) Assessing the Value of Public Relations Services Dr. Jon White, City University Business School, London, UK and USI Lugano, Switzerland

DOCUMENTATION OF TUESDAY, OCTOBER 16th

PLENARY SESSION

World Ethics and Global Standards Eberhard von Koerber, Vice President of the Club of Rome, Deputy Chairman of the Wittenberg Centre for Global Ethics, Zurich Download lecutre notes (PDF file) Watch video recording (Real file), part 1 Watch video recording (Real file), part 2 The Vatican: A Global Mission, An Universal Morality Bishop Pierfranco Pastore, Secretary of the Pontifical Council for Social Communications, Vatican City Is West Best ? About Global Values International Roundtable moderated by Sean M. Cleary, Managing Director, Strategic Concepts (Pty) Ltd, Johannesburg Intoduction oif Volker Stoltz, Chairman of IPRA 2001 Watch video recording (Real file) Statement of Sean M. Cleary, Managing Director, Strategic Concepts (Pty) Ltd, Johannesburg Watch video recording (Real file) Prof. Ali Mazrui, Director of the Institute of Global Cultural Studies, State University of New York at Binghamton, New York, USA Watch video recording (Real file) Dr. Hansjörg Elshorst, Managing Director Transparency International, TI, Berlin, Germany Watch video recording (Real file) Eberhard von Koerber, Vice President of the Club of Rome, Deputy Chairman of the Wittenberg Centre for Global Ethics, Zurich, Switzerland Watch video recording (Real file) Prof. Walter Woon, Singapore Ambassador to the Federal Republic of Germany, Berlin, Germany Watch video recording (Real file) Dr. Noordin Sopiee, CEO of the Institute of Strategic and International Studies, Kuala Lumpur, Malaysia Watch video recording (Real file) Final discussion with questions and statements of participants: Watch video recording (Real file)

LUNCHEON

Building the Tower of Babylon: Why Cultures Cannot be Managed Prof. Dr. Klaus Kocks, Member of the Board,Volkswagen AG, Wolfsburg: Download lecutre notes (Word file)

WORKSHOPS

New Economy - Workshop I Part 2 Introduction: Hartwin Möhrle, Ahrens & Behrent, Frankfurt, Germany Hear audio recording (Real file) New Entrepreneurs on the Grill: The Berlin 1st Tuesday Events Alexander Lösing, First Tuesday Deutschland, Berlin, Germany Hear audio recording (Real file) Managing Change – Conclusions for Communications Egbert Deekeling, Deekeling Kommunikation Düsseldorf, Germany Hear audio recording (Real file) Hear audio recording of discussion (Real file)

New Challenges - Workshop III Part 2 Why Agencies fail so often but sometimes have no Chance to deliver excellent Services as well. Rolf Gulliksen, Vice President Public Affairs, Europe, Pharmacia AB, Stockholm, Sweden A Client`s Perspective on Agencies in Age of the Internet Helmut B. Wagner, Director General, The Amsterdam Group, Brussels, Belgium Download presentation (PDF file) TBWA - Re-design of an Agency Perry Valkenburg, Chairman and CEO, TBWA Germany, Düsseldorf, Germany The Future of PR-Consulting - Possibilities and Limitations of Online Consulting Wayne Hartrick, CEO, Reputations.com, Vancouver, Canada Download presentation (PowerPoint file) Download leture notes (Word file)

New Research - Workshop IV Part 2 Issues Management: Analytical Foundations and Empirical Results in the US and Germany Prof. Günter Bentele and Daniela Rutsch, University Leipzig Leipzig, Germany Download presentation (PowerPoint file) Ethical Problems in International PR – Some Empirical Evidence Prof. Donald K. Wright, University of South Alabama, Alabama, USA PR – Ethics: An International Outlook Prof. Jaako Lehtonen, University of Jysväskylä, Jysväskylä, Finland

New Quality - Workshop V Part 2 Introduction: Prof. Barbara Baerns, Freie Universität Berlin, Berlin, Germany Hear audio recording (Real file) Quality in Public Relations – Beyond the Helsinki Charter Kirsten Berth Windfeld, President Alpha Beta Porter Novelli, Copenhagen, Denmark Göran Sjöberg, President Public Relations AB, Chairman of IQPR, the International Institute for Quality in Public Relations, Lidingö, Sweden; Hear audio recording (Real file) What Do Public Relations Practitioners Really Do? Dr. Juliana Raupp, Freie Universität Berlin Hear audio recording (Real file) Christoph Tapper, M.A., Freie Universität Berlin Hear audio recording (Real file) Prof. Betteke van Ruler, Free University of Amsterdam, Amsterdam, Netherlands Hear audio recording (Real file) Generational Change in Public Relations Richard Stanton, School of Communication, Design & Media, University of Western Sydney, Sydney, Australia

DOCUMENTATION OF WEDNESDAY, OCTOBER 17th

PLENARY SESSION

Global Reputation in a Multicultural World Prof. Charles J. Fombrun, Author of "Reputation", Leonard N. Stern School, New York University Download presentation (PowerPoint file) Watch video recording (Real file), part 1 Watch video recording (Real file), part 2 Watch video recording (Real file), part 3, conclusion Global Corporate Campaign: A Single Theme for Diverse Audiences - A Mission Impossible? Presentation Shell AG: Dr. Klaus Picard, Head of External Affairs Central Europe, Hamburg Download lecture notes (Word file), part 1 Download lecture notes (Word file), part 2 The Role of the CEO in Building Reputation Presentation by Paul Taaffe, CEO, New York and Andrew Laurence, Director Corporate Communications, London, Hill & Knowlton Download presentation (PowerPpoint file) From Local to Global: Reputation Management at the World's Local Brewer Alain De Waele, Vice President, Corporate Affairs & Communications, Interbrew, Brussels, Belgium Eric Potier, Chief Executive, Weber Shandwick Worldwide Belgium, Brussels, Belgium Download presentation (PowerPoint file) The Future of the Information Society Dr. Thomas Middelhoff, CEO Bertelsmann AG Watch video (Real video) soon Download lecture notes (Word file)